Manager, Education Content
TELECOMMUTEGlobal- Business Development
About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $496 billion in sales for millions of merchants in 175 countries.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About you
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
- Care deeply about what you do and about making commerce better for everyone
- Excel by seeking professional and personal hypergrowth
- Keep up with an unrelenting pace (the week, not the quarter)
- Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
- Bring critical thought and opinion
- Embrace differences and disagreement to get shit done and move forward
- Work digital-first for your daily work
About the role
The mission of the Education & Enablement team is to educate the Shopify ecosystem with strategic content across the customer journey, allowing learners to thrive in their roles. We oversee the creation of educational content by creating courses, learning paths, and certifications to best meet the needs of our merchants and partners.
We are looking for a Manager, Education Content to join our team. In this role, you will lead a team of Content Specialists and Video Producers to create effective educational content that supports the growth of our merchants and partners. Working closely with our Education Program Managers and Instructional Design teams, you will drive the team to create world-class commerce education.
Responsibilities:
- Collaborate with peers across the Education and Enablement leadership team, and the wider Revenue Organization to define the future direction for the team and deliver potentially massive impact for our Partners and Merchants
- Lead a team of video producers and content specialists that build education and how-to content for our Shopify Academy and other educational channels.
- Define, manage, and report on intended outcomes needed to move the team forward towards the goals of the External Education & Enablement team
- Provide leadership, mentorship, and coaching to your team, empowering them to enhance their skills and achieve their individual goals
- Leverage data-driven insights to evaluate and optimize the performance of video and education content created by your team
- Regularly report on key performance indicators to senior leadership, offering strategic recommendations based on analytic outcomes
- Partner with various internal teams including Product Marketing to regularly access relevant subject matter experts and talent
- Manage relationships with vendors, freelancers, and agencies
- Stay current with emerging trends in AI, video and customer education content to maintain a deep understanding of best practices for content creation and optimization
- Streamline operational processes to enhance performance and velocity, prioritizing rapid launch and subsequent iteration
- Manage overall quality control with high version control standards, and content that’s developed according to brand and Shopify Academy standards
Qualifications
- 7年以上内容制作、内容营销、ob欧宝娱乐app下载地址video production
- Experience leading high performing teams, and coaching and mentoring others is a must
- A proven understanding of content strategy fundamentals and experience establishing pre- to post-production objectives
- Demonstrated ability to synthesize big ideas and topics into accessible information, while maintaining the key points and fundamental ideas of each topic
- Experience sourcing and working with external agencies, vendors, individual freelancers, and budgets.
- Passion for enabling a culture of creativity, bias for action and for providing exceptional customer experiences
- Experience with video and webinar production
- Strong facilitation skills
Bonus
- Demonstrated experience implementing the ADDIE educational framework or other agile education frameworks
- Experience in instructional design and knowledge of adult learning principles
- Experience and understanding of ecommerce business, entrepreneurship, and/or operating on Shopify a plus
The shape of a Shopify career
Ben joined Shopify as a frontline Support Advisor with no background in programming or computer science. He’s now a Director of Engineering. Spanning 10 jobs on 7 teams in 9 years, Ben’s Shopify career path has twisted and turned as he’s worked relentlessly to pursue a career as an engineer and adapted to the pace of change—all fuelled by personal and professional hypergrowth.
Our mission as a company is to spread entrepreneurship and help individuals become their own bosses and take control over their lives. I truly believe this mission and value in extreme personal growth and development extends to what’s expected as a Shopifolk. Shopify doesn’t like to tell people what to do. Not only is your career in your own hands, a lot of your day-to-day is too, which can be jarring for many people. To thrive here, you need to be someone who’s willing to take big bets on yourself and figure things out on your own.
Director, Support & CX Engineering
Ben’s growth trajectory
2014-2016
- A support advisor for 2 years
- Studied dev skills. Learnt about our API. Became first API support person. Found bugs to fix.
- Eventually became a software dev
2017-2019
- Helped launch first finance product for merchants
- Became senior dev and launched new support contact centre
- 领导一个团队作为一个开发经理
2020-2022
- Scaled a team from 4 to 60+ as a senior dev manager
- Became Director for Support and CX Engineering