Senior B2B Performance Marketing Manager
TELECOMMUTEAmericas- Marketing and Growth
About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $496 billion in sales for millions of merchants in 175 countries.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About you
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
- Care deeply about what you do and about making commerce better for everyone
- Excel by seeking professional and personal hypergrowth
- Keep up with an unrelenting pace (the week, not the quarter)
- Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
- Bring critical thought and opinion
- Embrace differences and disagreement to get shit done and move forward
- Work digital-first for your daily work
About the role
We are seeking a Senior B2B Performance Marketing Manager with experience in marketing specifically for a B2B SaaS company targeting mid-market to enterprise level clients. The ideal candidate will be a data-driven and analytical marketer with a track record of driving growth through performance marketing.
As the Senior B2B Performance Marketing Manager you will work closely with other members of the marketing team and cross-functional teams, to develop, test, and iterate on performance marketing campaigns that drive qualified leads and revenue growth.
Intrigued? We’re recruiting Performance Marketing Managers for both our Paid Social and Paid Display & Video disciplines. Based on your experience and interests, let us know which one you identify with most in your application!
Responsibilities:
- Develop and execute a comprehensive performance marketing strategy focused on driving qualified leads and revenue growth.
- Develop a deep understanding of marketing opportunities across our priority regions in NA, EMEA & APAC to feed our global paid display & video or paid social program strategy.
- Analyze and report on campaign performance to provide actionable insights and make informed decisions for continuous improvement.
- Constantly benchmark, test, and evolve current marketing campaigns to ensure the delivery of the best ROI.
- Develop a deep understanding of the mid-market to enterprise level client persona to identify opportunities to drive growth.
- Work closely with our engineering and data science teams and lean into marketing tech and automation to drive additional scale to our programs.
- 与跨职能团队协作,性能指标lly sales, integrated marketing, product marketing, and revenue operations to forecast demand and manage lead flow to achieve revenue targets.
- Collaborate with other growth teams to formulate hypotheses and execute on experiments in the marketing funnel that will drive exponential growth for Shopify.
We have cutting-edge, expanding Social and Display programs with high business impact & visibility, 8 figure budgets, and wide-open opportunity for growth.
Paid Social:You will be responsible for building in-platform campaigns, creative briefs, and reporting for both existing and future paid social programs.
Paid Display & Video:You will be responsible for executing the day-to-day operations of the team including launching, testing and optimizing video and programmatic display campaigns using subject matter expertise.
Qualifications
- Experience in performance marketing, preferably in B2B SaaS targeting mid-market to enterprise level clients.
- Strong experience with Google Ads, LinkedIn Ads, Meta Ads and other relevant performance marketing channels.
- Analytical mindset and ability to use data to make informed decisions.
- In-depth knowledge of performance marketing KPIs and ability to track and report on campaign performance.
- Strong communication and collaboration skills with experience working cross-functionally to optimize campaign and demand generation efforts.
When submitting your application, please include a cover letter outlining which team (Paid Social or Paid Display & Video) you’re more drawn to and why.
We're looking for this role to reside within North America.
All your information will be kept confidential according to EEO guidelines.
The shape of a Shopify career
Ben joined Shopify as a frontline Support Advisor with no background in programming or computer science. He’s now a Director of Engineering. Spanning 10 jobs on 7 teams in 9 years, Ben’s Shopify career path has twisted and turned as he’s worked relentlessly to pursue a career as an engineer and adapted to the pace of change—all fuelled by personal and professional hypergrowth.
Our mission as a company is to spread entrepreneurship and help individuals become their own bosses and take control over their lives. I truly believe this mission and value in extreme personal growth and development extends to what’s expected as a Shopifolk. Shopify doesn’t like to tell people what to do. Not only is your career in your own hands, a lot of your day-to-day is too, which can be jarring for many people. To thrive here, you need to be someone who’s willing to take big bets on yourself and figure things out on your own.
Director, Support & CX Engineering
Ben’s growth trajectory
2014-2016
- A support advisor for 2 years
- Studied dev skills. Learnt about our API. Became first API support person. Found bugs to fix.
- Eventually became a software dev
2017-2019
- Helped launch first finance product for merchants
- Became senior dev and launched new support contact centre
- 领导一个团队作为一个开发经理
2020-2022
- Scaled a team from 4 to 60+ as a senior dev manager
- Became Director for Support and CX Engineering