Design

These are the principles that shape how we design all the experiences across the Shopify admin.

Fresh visual style

A clean, simple style makes things feel approachable and efficient.

Faster performance

优雅的代码和轻量级的资产means pages load more quickly.

Future-friendliness

Built for flexibility, design tokens and new infrastructure let us iterate easily across experiences.

Purposeful brand presence

Being intentional about when the Shopify brand comes forward, and when it takes a backseat, directs the focus to where it matters most.

Familiarity across experiences

Defined patterns and guidelines help us design a wide variety of experiences that still always feel like Shopify.