What’s New at Shopify?

To protect merchants from unknowingly violating theEU Price Indication Directive,compare-at pricesset for a country outside of the European Economic Area (EEA) are no longer shown to EEA markets. This is only available if you are usingShopify Marketsto adapt your store, but works whether or not you are using Shopify Payments to sell in Euros.

This only affects all merchants whose primary market is outside of the EEA. If your primary market is in the EEA,compare-at pricesare always shown. You should take care to set them in compliance with the directive.

Merchants with a non-EEA primary market who wish to showcompare-at pricesto EEA customers can do so by explicitly defining values for those markets via theproduct CSV import function. Alternatively, you can opt out of this functionality entirely by going toSettings > Markets > Preferencesand unchecking the checkbox for "Hide compare-at prices for European Economic Area (EEA) customers".

This content doesn't contain, and isn't meant to provide, legal advice. You should consult your own legal counsel to determine how the laws in your region and the regions in which you sell might affect your business.