Setting up your online store

After you'veset up Shopify, most of the work is done.

• Your online store will automatically use your Shopify settings for checkout and order fulfillment.
• Your products will automatically appear on your online store.
• Your online store is automatically assigned a unique.myshopify.comdomain name, or website address. You domain name looks likeyour-store-name.myshopify.com,它是基于商店的名字that you entered when you signed up or the domain name that was autogenerated if you did not enter a store name at that time. You can change your.myshopify.comdomain name one time after you sign up for Shopify. Learn more aboutchanging your.myshopify.comdomain name.

There are a few steps you should follow before launching to make sure your online store is ready for customers.

Edit the theme defaults

Your online store uses a default theme,Dawn, to lay out content. You canchoose a different theme, but either way you will need to edit the theme's default sections using thetheme editor.

You can also change theGeneral settingsfor the theme to customize colors and fonts to match your business.

Link to store policies

You shouldlink to store policiesfrom your online store navigation so that your customers will know what to expect for order fulfillment and returns.

Customize and launch your online store

Launch your online store and open for business byremoving the password. You can further customize your online store, but it is best to start selling as soon as possible. If you launch your online store, then you can startpromoting your productsand working toincrease traffic to your store. Then you canuse reports and analyticsto see how customers are interacting with your online store and make improvements based on that information.

There are a few things you can do to customize your online store:

• Use a custom domainto help customers find your online store.
• Choose a different themeand customize it for your business.
• Upload images or other filesto use in your theme, product details, webpages, and blog posts.
• Add a webpagewith store information.
• Add a blogto share news and other content.
• Group your products into collectionsto help customers discover them.
• Set up menusto help your customers find their way around your online store.
• Add chat to online store pagesby installing Shopify Inbox.

Upgrading from Shopify Lite

The欧宝体育官网入口首页sales channel is automatically added to your Shopify admin in theSales Channelslist, unless you are on a Shopify Lite plan. If you upgrade your Shopify plan from Shopify Lite, then you can add the欧宝体育官网入口首页sales channel.

Steps:

1. From your Shopify admin, click the+button beside theSales channelsheading.
2. Within the list of available channels, click了解更多beside欧宝体育官网入口首页.
3. ClickAdd channel.