Build a business while you learn
Start Shopify free trial
Start your Shopify free trial, no credit card required.

How to find loyal customers

How to find loyal customers

Build a business while you learn
Start your Shopify free trial, no credit card required.
Start Shopify free trial

In this video you’ll learn

  • How a buyer’s persona can help you understand key elements of your ideal customer
  • What information to include in your buyer’s persona

Build an online store for your business with your new skills.

Shopify has everything you need to start selling, all in one place.

Start Shopify free trial

Start your Shopify free trial, no credit card required.

<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>

More tutorials for marketing and sales

Thumbnail preview about How to verify your site with Google
Tutorial
4m

How to verify your site with Google

Watch tutorial
Thumbnail preview about Learn about search engine optimization (SEO)
Tutorial
4m

Learn about search engine optimization (SEO)

Watch tutorial
Thumbnail preview about Edit your email notifications
Tutorial
2m

Edit your email notifications

Watch tutorial
Thumbnail preview about How to write an effective welcome email
Tutorial
4m

How to write an effective welcome email

Watch tutorial
Thumbnail preview about 5 principles for conversion-centric email design
Tutorial
4m

5 principles for conversion-centric email design

Watch tutorial
关于如何将一个客户的缩略图预览艾娃tar into audience
Tutorial
1m

How to turn a customer avatar into audience

Watch tutorial
Thumbnail preview about How to create the customer avatar
Tutorial
2m

How to create the customer avatar

Watch tutorial
Thumbnail preview about How much you should spend on advertising
Tutorial
2m

How much you should spend on advertising

Watch tutorial
Thumbnail preview about Understanding the sales funnel
Tutorial
2m

Understanding the sales funnel

Watch tutorial
Thumbnail preview about Core principles of advertising
Tutorial
2m

Core principles of advertising

Watch tutorial
Thumbnail preview about 5 proven ways to get your first sale
Tutorial
3m

5 proven ways to get your first sale

Watch tutorial
Thumbnail preview about Common early marketing mistakes
Tutorial
2m

Common early marketing mistakes

Watch tutorial
Thumbnail preview about Introduction to online marketing
Tutorial
7m

Introduction to online marketing

Watch tutorial
Thumbnail preview about How to price products for a profitable business
Tutorial
2m

How to price products for a profitable business

Watch tutorial
Thumbnail preview about How to create print-on-demand product photos
Tutorial
2m

How to create print-on-demand product photos

Watch tutorial
Thumbnail preview about Product photography for dropshipping
Tutorial
3m

Product photography for dropshipping

Watch tutorial
Thumbnail preview about Outsourcing photography on a budget
Tutorial
49s

Outsourcing photography on a budget

Watch tutorial
Thumbnail preview about Smartphone photography: products on a white background
Tutorial
9m

Smartphone photography: products on a white background

Watch tutorial
Thumbnail preview about How to set up your home photography studio
Tutorial
3m

How to set up your home photography studio

Watch tutorial
Thumbnail preview about White background photography
Tutorial
2m

White background photography

Watch tutorial
Thumbnail preview about The impact of better product photography
Tutorial
2m

The impact of better product photography

Watch tutorial
Thumbnail preview about Creating a logo with Hatchful
Tutorial
4m

Creating a logo with Hatchful

Watch tutorial
Thumbnail preview about Email marketing strategies for high volume sales periods
Tutorial
5m

Email marketing strategies for high volume sales periods

Watch tutorial
Thumbnail preview about Marketing tools for holiday selling
Tutorial
4m

Marketing tools for holiday selling

Watch tutorial
Thumbnail preview about Selling globally to maximize holiday sales
Tutorial
2m

Selling globally to maximize holiday sales

Watch tutorial
Thumbnail preview about Selling gift cards to grow holiday sales
Tutorial
2m

Selling gift cards to grow holiday sales

Watch tutorial
Instructor image
Tutorial
9m

How to communicate your brand through the screen

Watch tutorial
Instructor image
Tutorial
9m

调整你的在线业务direct-to-consumer sales

Watch tutorial
Thumbnail preview about Connect with content marketing
Tutorial
4m

Connect with content marketing

Watch tutorial
Thumbnail preview about Make your food look irresistible online
Tutorial
4m

Make your food look irresistible online

Watch tutorial

More tutorials for sales and customer communications

Thumbnail preview about How to engage with returning customers
Tutorial
3m

How to engage with returning customers

Watch tutorial
Thumbnail preview about 5 tips for driving sales with text message
Tutorial
3m

5 tips for driving sales with text message

Watch tutorial
Thumbnail preview about 6 ways to grow your email, chat, & text subscribers
Tutorial
4m

6 ways to grow your email, chat, & text subscribers

Watch tutorial
Thumbnail preview about 5 key pillars to an effective loyalty and rewards program
Tutorial
3m

5 key pillars to an effective loyalty and rewards program

Watch tutorial
Thumbnail preview about 4 ways to start rewarding loyal customers
Tutorial
3m

4 ways to start rewarding loyal customers

Watch tutorial
Thumbnail preview about How to update notification settings
Tutorial
2m

How to update notification settings

Watch tutorial
Thumbnail preview about Increase your order value by cross-promoting products
Tutorial
4m

Increase your order value by cross-promoting products

Watch tutorial
Thumbnail preview about Use your brick & mortar store to get more sales online
Tutorial
4m

Use your brick & mortar store to get more sales online

Watch tutorial
Thumbnail preview about Easy ways to increases your returning customer rate
Tutorial
3m

Easy ways to increases your returning customer rate

Watch tutorial
Instructor image
Tutorial
3m

Enhance the shopping experience with personalization

Watch tutorial
Instructor image
Tutorial
3m

4 ways to increase your average order value

Watch tutorial
Instructor image
Tutorial
3m

5 ways you can use discounts to increase sales

Watch tutorial
Instructor image
Tutorial
3m

How to improve your conversion rate with copy and design

Watch tutorial
Thumbnail preview about Edit your email notifications
Tutorial
2m

Edit your email notifications

Watch tutorial
Thumbnail preview about How to write an effective welcome email
Tutorial
4m

How to write an effective welcome email

Watch tutorial
Thumbnail preview about 5 principles for conversion-centric email design
Tutorial
4m

5 principles for conversion-centric email design

Watch tutorial
Thumbnail preview about Understanding the sales funnel
Tutorial
2m

Understanding the sales funnel

Watch tutorial
Thumbnail preview about 5 proven ways to get your first sale
Tutorial
3m

5 proven ways to get your first sale

Watch tutorial
Thumbnail preview about Market fit: who is your customer?
Tutorial
2m

Market fit: who is your customer?

Watch tutorial
Thumbnail preview about Email marketing strategies for high volume sales periods
Tutorial
5m

Email marketing strategies for high volume sales periods

Watch tutorial
Thumbnail preview about Selling gift cards to grow holiday sales
Tutorial
2m

Selling gift cards to grow holiday sales

Watch tutorial
Instructor image
Tutorial
6m

How to leverage free online tools for client communication

Watch tutorial
Instructor image
Tutorial
3m

5 tips for understanding consumer behavior

Watch tutorial
Thumbnail preview about Food Safety & Communications
Tutorial
6m

Food Safety & Communications

Watch tutorial

More tutorials for business

Thumbnail preview about How to price products for a profitable business
Tutorial
2m

How to price products for a profitable business

Watch tutorial
Thumbnail preview about Outsourcing photography on a budget
Tutorial
49s

Outsourcing photography on a budget

Watch tutorial
Thumbnail preview about How to set up your home photography studio
Tutorial
3m

How to set up your home photography studio

Watch tutorial
Thumbnail preview about Creating a logo with Hatchful
Tutorial
4m

Creating a logo with Hatchful

Watch tutorial
Thumbnail preview about Designing your business’ logo
Tutorial
1m

Designing your business’ logo

Watch tutorial
Thumbnail preview about Selecting a website domain for your business
Tutorial
6m

Selecting a website domain for your business

Watch tutorial
Thumbnail preview about Naming your business
Tutorial
2m

Naming your business

Watch tutorial
Thumbnail preview about How to choose your business’ name
Tutorial
1m

How to choose your business’ name

Watch tutorial
Thumbnail preview about How to create a moodboard
Tutorial
5m

How to create a moodboard

Watch tutorial
Thumbnail preview about How to create your brand foundation
Tutorial
5m

How to create your brand foundation

Watch tutorial
Thumbnail preview about Market fit: who is your customer?
Tutorial
2m

Market fit: who is your customer?

Watch tutorial
确认你的产品一个缩略图预览d the market
Tutorial
3m

Validating your product and the market

Watch tutorial
Thumbnail preview about Evaluating your business idea
Tutorial
5m

Evaluating your business idea

Watch tutorial
Thumbnail preview about Create your MVP (minimum viable product)
Tutorial
1m

Create your MVP (minimum viable product)

Watch tutorial
Thumbnail preview about How to create a flagship print-on-demand product
Tutorial
8m

How to create a flagship print-on-demand product

Watch tutorial
Thumbnail preview about Discover your evergreen niche
Tutorial
6m

Discover your evergreen niche

Watch tutorial
Thumbnail preview about 3 benefits of starting a print-on-demand business
Tutorial
1m

3 benefits of starting a print-on-demand business

Watch tutorial
Thumbnail preview about Finding great business ideas
Tutorial
2m

Finding great business ideas

Watch tutorial
Thumbnail preview about Understanding dropshipping
Tutorial
2m

Understanding dropshipping

Watch tutorial
Thumbnail preview about Selling globally to maximize holiday sales
Tutorial
2m

Selling globally to maximize holiday sales

Watch tutorial
Thumbnail preview about 5 ways to optimize inventory for high-volume seasons
Tutorial
5m

5 ways to optimize inventory for high-volume seasons

Watch tutorial
Thumbnail preview about Selling gift cards to grow holiday sales
Tutorial
2m

Selling gift cards to grow holiday sales

Watch tutorial
Instructor image
Tutorial
6m

How to leverage free online tools for client communication

Watch tutorial
Instructor image
Tutorial
3m

5 tips for understanding consumer behavior

Watch tutorial
Instructor image
Tutorial
8m

Selling alcohol online

Watch tutorial
Thumbnail preview about Virtual bar service: how to pivot your bar business online
Tutorial
5m

Virtual bar service: how to pivot your bar business online

Watch tutorial
Thumbnail preview about Food Safety & Communications
Tutorial
6m

Food Safety & Communications

Watch tutorial
Thumbnail preview about New revenue streams for pivoting your business
Tutorial
4m

New revenue streams for pivoting your business

Watch tutorial
Thumbnail preview about Pivoting strategies that keep you cooking
Tutorial
8m

Pivoting strategies that keep you cooking

Watch tutorial

More tutorials for marketing

Thumbnail preview about 5 principles for conversion-centric email design
Tutorial
4m

5 principles for conversion-centric email design

Watch tutorial
关于如何将一个客户的缩略图预览艾娃tar into audience
Tutorial
1m

How to turn a customer avatar into audience

Watch tutorial
Thumbnail preview about How to create the customer avatar
Tutorial
2m

How to create the customer avatar

Watch tutorial
Thumbnail preview about How much you should spend on advertising
Tutorial
2m

How much you should spend on advertising

Watch tutorial
Thumbnail preview about Understanding the sales funnel
Tutorial
2m

Understanding the sales funnel

Watch tutorial
Thumbnail preview about Core principles of advertising
Tutorial
2m

Core principles of advertising

Watch tutorial
Thumbnail preview about 5 proven ways to get your first sale
Tutorial
3m

5 proven ways to get your first sale

Watch tutorial
Thumbnail preview about Common early marketing mistakes
Tutorial
2m

Common early marketing mistakes

Watch tutorial
Thumbnail preview about Introduction to online marketing
Tutorial
7m

Introduction to online marketing

Watch tutorial
Thumbnail preview about Lifestyle photography for your online store
Tutorial
3m

Lifestyle photography for your online store

Watch tutorial
Thumbnail preview about How to create print-on-demand product photos
Tutorial
2m

How to create print-on-demand product photos

Watch tutorial
Thumbnail preview about Product photography for dropshipping
Tutorial
3m

Product photography for dropshipping

Watch tutorial
Thumbnail preview about Smartphone photography: products on a white background
Tutorial
9m

Smartphone photography: products on a white background

Watch tutorial
Thumbnail preview about White background photography
Tutorial
2m

White background photography

Watch tutorial
Thumbnail preview about The impact of better product photography
Tutorial
2m

The impact of better product photography

Watch tutorial
Thumbnail preview about Creating a logo with Hatchful
Tutorial
4m

Creating a logo with Hatchful

Watch tutorial
Thumbnail preview about Designing your business’ logo
Tutorial
1m

Designing your business’ logo

Watch tutorial
Thumbnail preview about How to choose your business’ name
Tutorial
1m

How to choose your business’ name

Watch tutorial
Thumbnail preview about How to create your brand foundation
Tutorial
5m

How to create your brand foundation

Watch tutorial
Thumbnail preview about Market fit: who is your customer?
Tutorial
2m

Market fit: who is your customer?

Watch tutorial
Thumbnail preview about Email marketing strategies for high volume sales periods
Tutorial
5m

Email marketing strategies for high volume sales periods

Watch tutorial
Thumbnail preview about Marketing tools for holiday selling
Tutorial
4m

Marketing tools for holiday selling

Watch tutorial
Thumbnail preview about 5 ways to optimize inventory for high-volume seasons
Tutorial
5m

5 ways to optimize inventory for high-volume seasons

Watch tutorial
Thumbnail preview about Selling gift cards to grow holiday sales
Tutorial
2m

Selling gift cards to grow holiday sales

Watch tutorial
Instructor image
Tutorial
9m

How to communicate your brand through the screen

Watch tutorial
Instructor image
Tutorial
3m

5 tips for understanding consumer behavior

Watch tutorial
Instructor image
Tutorial
9m

调整你的在线业务direct-to-consumer sales

Watch tutorial
Thumbnail preview about Connect with content marketing
Tutorial
4m

Connect with content marketing

Watch tutorial
Thumbnail preview about Make your food look irresistible online
Tutorial
4m

Make your food look irresistible online

Watch tutorial

More tutorials for analytics

Thumbnail preview about How to utilize Instagram data to improve engagement
Tutorial
2m

How to utilize Instagram data to improve engagement

Watch tutorial
Thumbnail preview about Scale your content marketing strategy
Tutorial
4m

Scale your content marketing strategy

Watch tutorial
Thumbnail preview about Engage your customers with non-product pages
Tutorial
5m

Engage your customers with non-product pages

Watch tutorial
Thumbnail preview about Get more from your ad spend with A/B testing
Tutorial
4m

Get more from your ad spend with A/B testing

Watch tutorial
Thumbnail preview about Marketing campaigns in Shopify
Tutorial
4m

Marketing campaigns in Shopify

Watch tutorial
Thumbnail preview about 3 numbers every entrepreneur needs to know
Tutorial
2m

3 numbers every entrepreneur needs to know

Watch tutorial
Thumbnail preview about How to stick to your budget
Tutorial
2m

How to stick to your budget

Watch tutorial
Instructor image
Tutorial
3m

Create a landing page that converts

Watch tutorial
Instructor image
Tutorial
2m

How to expand your product offering

Watch tutorial
Instructor image
Tutorial
3m

How to improve your conversion rate with copy and design

Watch tutorial
Instructor image
Tutorial
4m

3 key pillars of paid marketing

Watch tutorial
Thumbnail preview about Learn about shipping profiles
Tutorial
5m

Learn about shipping profiles

Watch tutorial
Thumbnail preview about Learn about search engine optimization (SEO)
Tutorial
4m

Learn about search engine optimization (SEO)

Watch tutorial
关于如何将一个客户的缩略图预览艾娃tar into audience
Tutorial
1m

How to turn a customer avatar into audience

Watch tutorial
Thumbnail preview about How to create the customer avatar
Tutorial
2m

How to create the customer avatar

Watch tutorial
Thumbnail preview about How much you should spend on advertising
Tutorial
2m

How much you should spend on advertising

Watch tutorial
Thumbnail preview about Understanding the sales funnel
Tutorial
2m

Understanding the sales funnel

Watch tutorial
Thumbnail preview about Core principles of advertising
Tutorial
2m

Core principles of advertising

Watch tutorial
Thumbnail preview about Common early marketing mistakes
Tutorial
2m

Common early marketing mistakes

Watch tutorial
Thumbnail preview about How to price products for a profitable business
Tutorial
2m

How to price products for a profitable business

Watch tutorial
Thumbnail preview about Market fit: who is your customer?
Tutorial
2m

Market fit: who is your customer?

Watch tutorial
确认你的产品一个缩略图预览d the market
Tutorial
3m

Validating your product and the market

Watch tutorial
Thumbnail preview about Evaluating your business idea
Tutorial
5m

Evaluating your business idea

Watch tutorial
Thumbnail preview about Finding great business ideas
Tutorial
2m

Finding great business ideas

Watch tutorial
Thumbnail preview about Optimizing store speed for holiday selling
Tutorial
3m

Optimizing store speed for holiday selling

Watch tutorial
Thumbnail preview about Email marketing strategies for high volume sales periods
Tutorial
5m

Email marketing strategies for high volume sales periods

Watch tutorial
Thumbnail preview about Marketing tools for holiday selling
Tutorial
4m

Marketing tools for holiday selling

Watch tutorial
Thumbnail preview about 5 ways to optimize inventory for high-volume seasons
Tutorial
5m

5 ways to optimize inventory for high-volume seasons

Watch tutorial
Instructor image
Tutorial
3m

5 tips for understanding consumer behavior

Watch tutorial

More tutorials for marketing strategy

关于如何将一个客户的缩略图预览艾娃tar into audience
Tutorial
1m

How to turn a customer avatar into audience

Watch tutorial
Thumbnail preview about How to create the customer avatar
Tutorial
2m

How to create the customer avatar

Watch tutorial
Thumbnail preview about How much you should spend on advertising
Tutorial
2m

How much you should spend on advertising

Watch tutorial
Thumbnail preview about Understanding the sales funnel
Tutorial
2m

Understanding the sales funnel

Watch tutorial
Thumbnail preview about Core principles of advertising
Tutorial
2m

Core principles of advertising

Watch tutorial
Thumbnail preview about 5 proven ways to get your first sale
Tutorial
3m

5 proven ways to get your first sale

Watch tutorial
Thumbnail preview about Common early marketing mistakes
Tutorial
2m

Common early marketing mistakes

Watch tutorial
Thumbnail preview about Introduction to online marketing
Tutorial
7m

Introduction to online marketing

Watch tutorial
Thumbnail preview about Lifestyle photography for your online store
Tutorial
3m

Lifestyle photography for your online store

Watch tutorial
Thumbnail preview about Add and edit pages
Tutorial
3m

Add and edit pages

Watch tutorial
Thumbnail preview about How to create print-on-demand product photos
Tutorial
2m

How to create print-on-demand product photos

Watch tutorial
Thumbnail preview about Product photography for dropshipping
Tutorial
3m

Product photography for dropshipping

Watch tutorial
Thumbnail preview about Creating a logo with Hatchful
Tutorial
4m

Creating a logo with Hatchful

Watch tutorial
Thumbnail preview about Designing your business’ logo
Tutorial
1m

Designing your business’ logo

Watch tutorial
Thumbnail preview about Selecting a website domain for your business
Tutorial
6m

Selecting a website domain for your business

Watch tutorial
Thumbnail preview about How to choose your business’ name
Tutorial
1m

How to choose your business’ name

Watch tutorial
Thumbnail preview about Market fit: who is your customer?
Tutorial
2m

Market fit: who is your customer?

Watch tutorial
确认你的产品一个缩略图预览d the market
Tutorial
3m

Validating your product and the market

Watch tutorial
Thumbnail preview about Email marketing strategies for high volume sales periods
Tutorial
5m

Email marketing strategies for high volume sales periods

Watch tutorial
Thumbnail preview about Marketing tools for holiday selling
Tutorial
4m

Marketing tools for holiday selling

Watch tutorial
Thumbnail preview about Optimizing store design for the holiday season
Tutorial
3m

Optimizing store design for the holiday season

Watch tutorial
Thumbnail preview about Selling globally to maximize holiday sales
Tutorial
2m

Selling globally to maximize holiday sales

Watch tutorial
Thumbnail preview about Selling gift cards to grow holiday sales
Tutorial
2m

Selling gift cards to grow holiday sales

Watch tutorial
Instructor image
Tutorial
9m

How to communicate your brand through the screen

Watch tutorial
Instructor image
Tutorial
9m

调整你的在线业务direct-to-consumer sales

Watch tutorial
Thumbnail preview about Virtual bar service: how to pivot your bar business online
Tutorial
5m

Virtual bar service: how to pivot your bar business online

Watch tutorial
Thumbnail preview about Connect with content marketing
Tutorial
4m

Connect with content marketing

Watch tutorial
Thumbnail preview about New revenue streams for pivoting your business
Tutorial
4m

New revenue streams for pivoting your business

Watch tutorial
Thumbnail preview about Make your food look irresistible online
Tutorial
4m

Make your food look irresistible online

Watch tutorial