This page was printed on Oct 01, 2022. For the current version, visit https://help.shopify.com/en/manual/online-sales-channels/facebook.
You can use the Facebook channel to sync your products to a catalog on Facebook and Instagram, so that you can sell on Facebook Shop and Instagram Shopping. You can also use the Facebook channel to create marketing activities directly from Shopify.
For more information on marketing on Facebook, including Facebook ads, refer toMarketing on Facebook.