Publishing products on Facebook and Instagram by Meta

After youset up Facebook and Instagram by Metayour Shopify products will start syncing to Facebook. You can select the products that you want to make available to the channel on theProductpage, or by using the bulk editor in Facebook and Instagram by Meta.

When you make a product available to Facebook and Instagram by Meta, it's available to all of the features that you have set up in Facebook and Instagram by Meta. Because all of Facebook and Instagram by Meta's features share the same product catalog, it's not possible to make a product available to only one feature of Facebook and Instagram by Meta if you have multiple features set up. For example, if you have both Facebook Shop and Instagram Shopping set up in Facebook and Instagram by Meta, and you make a product available to Facebook and Instagram by Meta, then the product is available on both Facebook Shop and Instagram Shopping.

Collections in Shopify don't sync to Facebook. You can create collections for Facebook using your available products in yourFacebook Commerce Manager.

Product requirements

If you want a product to be available on Facebook, then the product must meet a few requirements:

• it needs to beavailable to Facebook
• it needs torequire shipping, so it can't be a digital product
• it needs to have areturn policy
• theproduct titleneeds to meet Meta'sProduct Title Specifications for Catalogs
• theproduct descriptionneeds to meet Meta'sProduct Description Specifications for Catalogs
• theproduct imageneeds to meet Meta'sProduct Image Specifications for Catalogs
• it needs to be eligible according to Meta'sCommerce Policyand can't be in violation of theFacebook Community Standards
• it needs to have aGoogle Product Categoryassigned to it
• it can't be free.

Make your products available to Facebook and Instagram by Meta

To view the products that are available to Facebook and Instagram by Meta, in your Shopify admin clickFacebook>Overview>View products.

If you don't have any products in your store, then clickAdd producttoadd products to your store.

Step 1: Check product availability on Facebook and Instagram by Meta

1. Check that your products are published to Facebook and Instagram by Meta on theProductspage.

2. ClickMore filters.

3. In theAvailabilitysection, selectUnavailable on Facebook.

4. ClickDone.

Step 2: Make your products available on Facebook and Instagram by Meta

1. If you want to make your products available on Facebook, then do one of the following:

   • Select all of the products that appear after you apply theUnavailable on Facebookfilter.
   • Individually select what products you want to make available.
     

2. ClickMore actions>Add available channel(s)....

3. In the new dialog window, selectFacebook.

4. ClickMake products available.

Facebook product status

TheProduct statussection of theOverviewpage shows the status of products available on Facebook and Instagram by Meta, and indicates if there are any errors. For a list of errors, clickView products. Use the information listed in theIssuescolumn to fix any problems with a product.

Hide products from Facebook and Instagram by Meta

1. From your Shopify admin, go toProducts>Collections.

2. Click the name of the product that you want to hide from Facebook.

3. On theProduct availabilitysection of the product details page, clickManage.

4. In theManage sales channels availabilitydialog, uncheckFacebook, and then clickDone.

5. ClickSave.

Change product details

Changes to product details in Shopify are automatically synced to Facebook. You canchange how a product's image, title, or priceis displayed on Facebook byediting the productin Shopify. You will see your changes appear on Facebook after your products sync, which usually takes a few minutes.

View the products shared with Facebook

For a list of the products available to Facebook, as well as any product errors, go to theProduct statussection of Facebook and Instagram by Meta in your Shopify admin.

Resolve product publishing errors

When you sync products after you set up Checkout on Facebook and Instagram, you might have product publishing errors. If your products are missing information that Facebook needs, then you see a warning in theProductssection on theOverviewpage of Facebook and Instagram by Meta. When a product has errors associated with it, you need to resolve those errors before you can try to sync the product again with Facebook and Instagram by Meta.

Steps:

1. From your Shopify admin, clickSettings>Apps and sales channels.

2. From theApps and sales channelspage, clickFacebook.

3. ClickOpen sales channel.

4. In theProductssection, clickView productsto open the bulk product editor. Learn how touse the bulk product editor.

5. Review any publishing errors for products, and make the required changes to product information.

6. ClickSave.

常见的产品publishing errors

Use this reference to help resolve product errors that prevent products from syncing to Facebook.