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Add a blog to your online store

You can add blogs to your online store, and then post to the blogs to update your customers about your business or products. Blog posts drive traffic to your site in several different ways:

  • Improve your store's Search Engine Optimization (SEO).
  • Let you tell stories that convert visitors into customers.
  • Increase customer engagement.

On this page

Add a blog

Your online store has a default blog calledNews. You can keep this blog, or you can create your own with a custom name.

Create your first blog

If you haven't created a blog post yet, then perform the following steps to create a new blog with a custom name. To perform these steps, you need to create a blog post at the same time.

Steps:

  1. From your Shopify admin, go to欧宝体育官网入口首页>Blog Posts.
  2. ClickAdd blog post.
  3. In theTitlefield, enter a title for your blog post.
  4. In theContentfield, enter content for your blog post.
  5. In theOrganizationsection, from theBlogdrop-down menu, selectCreate a new blog.
  6. In theBlog titlefield, enter a title for the blog.
  7. ClickSave.

After you create your blog, you canadd your blog to your main navigation menu.

Create additional blogs

If you've created at least one blog post, then perform the following steps to add additional blogs to your store.

Steps:

  1. From your Shopify admin, go to欧宝体育官网入口首页>Blog Posts.
  2. ClickManage blogs.
  3. ClickAdd blog.
  4. Give your blog a title, and then select how you want tomanage comments.
  5. Optional: If you'vecreated a custom template for blogs, then you can select a template. In theTemplatedrop-down menu, select the template that you want to use for the blog. All of the posts in the blog will use the template.
  6. ClickSave.

After you create your blog, you canadd your blog to your main navigation menu.

Edit a blog name

You can edit the name of your blogs.

Steps:

  1. From your Shopify admin, go to欧宝体育官网入口首页>Blog Posts.
  2. Click the name of the blog to edit.
  3. Enter the new name for your blog in theTitlefield.
  4. ClickSave.

Edit the search engine listing for a blog

You can edit the text that appears in search engine results for a blog. Use a descriptive title and description to help new customers find your online store and convince them to click the link. Learn more aboutsearch engine optimization.

You can preview your blog's search engine listing and make changes to help new customers discover your online store.

Steps:

  1. From your Shopify admin, go to欧宝体育官网入口首页>Blog Posts.
  2. ClickManage blogs.
  3. Click the name of the blog to edit.

  1. In theSearch engine listing previewsection, clickEdit website SEO.
  2. In thePage titlefield, enter a descriptive title. This title will display as a link in search engine results. You can enter up to 55 characters in the title.
  3. Enter a description for the search engine listing. Make sure to include relevantkeywordsto help new customers find your link, and to include your business name. You can enter up to 320 characters in the description.
  1. In theURL and handlesection, you can edit the web address. In most cases, you won't need to make changes to the web address. If you do make changes, then make sure that you set up URL redirects from the old web address. The URL can't contain any spaces.Handlesare used in theme design.
  2. ClickSave.

Change a blog's web address

You can change the web address of your blog in theSearch engine listing previewsection of theEdit blogpage. When you create a blog, a URL and handle are automatically generated. You might want to change or shorten the web address, but in most cases you can leave the default alone.

Steps:

  1. From your Shopify admin, go to欧宝体育官网入口首页>Blog Posts.
  2. Click the name of the blog to edit.
  3. In theSearch engine listing preview, clickEdit website SEO.
  4. If you want the old blog URLs to redirect customers to the new URLs, then leave the options for redirects checked.
  5. ClickSave.

You can add a link in your online store navigation to a blog hosted on a third-party platform such asWordPress,Tumblr, andBlogger. The link can appear in your main navigation or within a menu, depending on what you choose. You can set up menus and links in theNavigationarea of Shopify.

Steps:

  1. From your Shopify admin, go to欧宝体育官网入口首页>Navigation.
  2. Click the name of the menu where you want to add the link.
  3. ClickAdd menu item, or choose an existing menu item to edit.
  4. Enter the link name, for exampleBlog, into theNamefield.
  5. Paste the link to your blog in theLinkfield.
  6. ClickSave menu.

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