Shopify Online Store

Everything you need to sell online

Creating your one-of-a-kind online store has never been easier, faster, or more scalable.

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A desktop version of a website using the Sense Shopify Theme next to a mobile version of a website using the Taste Shopify Theme.

Easily manage and grow your business

A photo of purple sunglasses atop a purple box with an overlaid graph of sales over time.

Comprehensive dashboard

Get a detailed view of your online store, including your sales and orders, helping you better run your business.

Centralized inventory tracking

Never miss a sale. Shopify’s inventory is synced across all your sales channels at all times, in real time.

Marketing made simple

With Shopify’s built-in SEO features, automated marketing, and apps that integrate with major marketing channels like Google and Facebook, you’ll always be one step ahead.

Shipping that makes sense

Get discounted rates, with global and regional carriers, throughShopify Shipping. Send customers automatic tracking updates for a best-in-class customer experience.

Bring your brand to life

Tons of templates

With countless free and paid Shopify Themes to choose from, creating an online store you can be proud of has never been easier. And with industry-specific themes, it’s easy to find the right look and feel for your business.

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Customize with ease

Create unique shopping experiences for your buyers, and bring your brand’s vision to life. You can drag and drop sections, and choose colors, imagery, and fonts with ease. No design skills or coding required.

Choose theme

Add even more functionality

Incorporate additional features to scale your store.

Logos for six apps available in the Shopify app store: Oberlo, Yotpo, Kit, Privy, smile.io, and recharge, that are compatible with Shopify Online Store.

High-quality apps

Quickly add apps—likeShopify Search & Discoverythat customizes search, filtering, and product recommendations—so you can enhance the relevance of your products and sell more.

Explore the Shopify App Store

Custom content

Tailor the capabilities and appearance of your online store by including specialized information, like ingredient lists, related products, sustainability information, or launch dates.

Learn more about metafields

Scale Seamlessly

Adapt the design of your store to display different content to different customers – all from a single store, without touching code. When you want to sellwholesaleorinternationally, managing your online store stays simple. No coding required.

I am seriously happy about running our store on Shopify. Powerful features and easy to set up—running an online store shouldn’t be this much fun!”

Tina Roth Eisenberg

Designer and Founder, Tattly

Resources at the ready

Check out these resources for helpful tips and best practices.

Blog

Follow these nine simple steps to start your online store.

Read the blog

Learn with Shopify

This tutorial will help you design your online store from the ground up.

Play the video

Help Center

Find documentation on setting up and managing your online store.

Visit the Help Center

Join the millions of brands building with Shopify

Frequently asked questions

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To make a good online store, you should create a user-friendly website, choose a niche, offer high-quality products, use eye-catching visuals, write clearproduct descriptions, and provide excellent customer service.
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Yes, online stores can be successful with the right business strategy, marketing,social selling, product selection, and customer service. Maintaining consistent efforts in all these areas leads to growth and profitability when selling products online.
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Depending on the country you set up your online store, and where is the world your customers reside there are differing processes to legally open an online store to sell products online. In the US for example, you must choose abusiness structure, register your business, obtain necessary permits/licenses, set up tax IDs, and follow e-commerce laws and regulations in your region, to name just a few things to consider.

Create your Shopify store today

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