How EmazingLights replatformed from Magento to scale and accelerate growth

EmazingLights销售导致嵌入式手套光显示基于“增大化现实”技术tists who use them during dance performances, realized too late it required a site that could scale on demand to handle spikes in traffic that accompany high-profile events such as an appearance onShark Tank.

Since replatforming from Magento to Shopify Plus, EmazingLights has…

Challenge

In anticipation of his company’s appearance onShark Tankin 2015, Brian Lim did everything he could to ensure that the EmazingLights site was ready for the expected spike in traffic that often accompaniesShark Tankappearances. EmazingLights, which was powered by Magento at the time, spent $200,000 scaling up to thirty servers, load testing its site, and making adjustments over the course of a year.

“We spent an arm and a leg,” Lim says.

Lim’s performance on the show was extraordinary and yielded multiple offers from the Sharks. However, despite the six-figure investment EmazingLights crashed during Lim’s appearance and in front of the friends, family, and co-workers who had gathered around two big screens to watch the show live and monitor what everyone thought would be a record day of traffic and sales.

“It was terrible, no one could purchase anything,” Lim says. “When you get a massive amount of traffic like that you have to capitalize. It made what should’ve been one of the happiest days of my life into the shittiest.”

Solutions

Lim’s appearance onShark Tankwasn’t the first time EmazingLights crashed while on Magento. In fact, Lim says the site routinely went down when the company held big sales that generated abnormally high traffic. To prepare for future sales andShark Tank重播,Lim需要一个可靠的网站,他可以信任to scale on demand which is why EmazingLights migrated from Magento to Shopify Plus.

“Oh, I absolutely wish we had switched to Shopify Plus sooner,” Lim says. “Everything was such a struggle with Magento but with Shopify Plus, it’s so easy.”

Results

Since migrating from Magento to Shopify Plus, Lim says he’s able to focus on growing EmazingLights and establishing gloving performance competitions around the globe rather than worry about the technology underpinning it all.

In fact, Lim attributes much of EmazingLights acceleration in growth — from $11.8 million to $15 million in 2016 as well as a projected 35% increase in top-line growth in 2017 — to Shopify Plus. EmazingLights fulfilled nearly 45,000 orders from their own warehouse in Q1 2017, increased on-hand inventory from $1 to $3 million, and are saving $250,000 a year in development and server costs.

Importantly, Lim says having the confidence the EmazingLights site will be up during key festivals and events ensures inventory builds and marketing campaigns aren’t wasted. Lim is so impressed with its reliability, he also migrated two other brands,iHeartRavesandInto the AM, to Shopify Plus.