![Strategies to improve customer retention.](https://cdn.shopify.com/s/files/1/0070/7032/files/customer-retention-strategies.jpg?v=1595286164&width=600)
Retention
Selling to your existing customer base is usually more cost-effective than acquiring new customers. Repeat customers are the backbone of any successful business. From retargeting ads to email marketing to customer service, we’ve got you covered with customer retention strategies that can help you take your business to the next level.
![Strategies to improve customer retention.](https://cdn.shopify.com/s/files/1/0070/7032/files/customer-retention-strategies.jpg?v=1595286164&width=600)
![Examples of automated email marketing campaigns](https://cdn.shopify.com/s/files/1/0070/7032/files/email-marketing-campaigns.jpg?v=1554225610&width=600)
The Beginner’s Guide to Email Automation: Campaign Ideas and Tips (2022)
![The customer service skills needed to provide outstanding support.](https://cdn.shopify.com/s/files/1/0070/7032/files/customer-service-scenarios.jpg?v=1553092014&width=600)
The 13 Skills Needed To Provide Memorable Customer Support
![Guide to customer retention.](https://cdn.shopify.com/s/files/1/0070/7032/files/customer-retention.jpg?v=1595286093&width=600)
What Is Customer Retention? Definition and Guide
![customer satisfaction survey](https://cdn.shopify.com/s/files/1/0070/7032/files/customer-satisfaction-survey.png?format=jpg&quality=90&v=1660832741&width=600)
How To Create a Customer Satisfaction Survey That Gets Answers
![how to build a contact us page](https://cdn.shopify.com/s/files/1/0070/7032/files/How_20to_20Build_20a_20Contact_20Us_20Page.png?format=jpg&quality=90&v=1659561577&width=600)
How To Build a Contact Us Page for Your Online Store
![Illustration of a question mark in the center surrounded by cogs to illustrate how to write an FAQ page](https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-write-an-faq-page.jpg?v=1635366396&width=600)
How To Build a FAQ Page: Examples and FAQ Templates To Inspire You
![电子邮件营销服务sm的列表ob欧宝娱乐app下载地址all business](https://cdn.shopify.com/s/files/1/0070/7032/files/email-marketing-software.jpg?v=1628777376&width=600)
The Best Email Marketing Software for Online Stores (2022)
![](https://cdn.shopify.com/s/files/1/0070/7032/articles/live_chat_customer_service.png?format=jpg&quality=90&v=1659325754&width=600)
How To Save Sales and Solve Customer Problems with Live Chat Customer Service
![How to hire for customer service](https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-hire-for-customer-service.jpg?v=1658508450&width=600)
Hiring for Customer Service: What Entrepreneurs Need to Know
![Transactional emails to drive sales](https://cdn.shopify.com/s/files/1/0070/7032/files/Transactional_Emails_to_Drive_Sales.jpg?v=1657832412&width=600)
Optimize These 4 Transactional Emails to Drive Sales and Improve the Purchase Experience
![feature](https://cdn.shopify.com/s/files/1/0070/7032/files/customer-service-ecommerce.jpg?4470&width=600)
What Is Customer Experience? How to Delight and Retain More Customers in Your Store
![Illustration of a business owner using the right support phrase to help a customer with a broken product](https://cdn.shopify.com/s/files/1/0070/7032/files/customer-service-phrases.jpg?v=1609130454&width=600)
11 Proven Customer Service Phrases to Use in Every Support Conversation
![Illustration of a skeleton in a desert in the shape of an abandoned cart](https://cdn.shopify.com/s/files/1/0070/7032/files/abandoned-cart-email_f546a1c6-d06d-444a-84a7-754394589f0d.jpg?v=1623426163&width=600)
16 Amazing Abandoned Cart Emails to Recover Lost Sales
![Illustration of a large card stands with the entrance to a makeup store on the front. A small person stands looking eager to get discounted makeup.](https://cdn.shopify.com/s/files/1/0070/7032/files/loyalty-programs.jpg?v=1619726493&width=600)
7 Innovative Customer Loyalty Programs and How To Start (2022)
![How to Build an Email List](https://cdn.shopify.com/s/files/1/0070/7032/files/How_to_Build_an_Email_List.jpg?v=1656361873&width=600)
12 Winning Strategies for How to Build an Email List
![Eight emails to turn your customers into lifelong fans](https://cdn.shopify.com/s/files/1/0070/7032/files/emails-customers-fans_1.jpg?v=1509635752&width=600)
9 Post Purchase Email Examples (+ Tips to Create Your Own)
![Customer appreciation ideas](https://cdn.shopify.com/s/files/1/0070/7032/files/Customer_appreciation_ideas.jpg?v=1656352686&width=600)
Customer Appreciation Ideas: 14 Ways to Say Thank You
![Ways to thank your customers](https://cdn.shopify.com/s/files/1/0070/7032/files/thank-your-customers.jpg?v=1559240948&width=600)
44 Best Thank You for Your Purchase Messages (2022)
![6 Tips for Successful Ecommerce Customer Service](https://cdn.shopify.com/s/files/1/0070/7032/files/6_Tips_for_Successful_Ecommerce_Customer_Service.png?format=jpg&quality=90&v=1653402072&width=600)
6 Tips for Successful Ecommerce Customer Service
![Introduction to email marketing](https://cdn.shopify.com/s/files/1/0070/7032/files/email-marketing.jpg?v=1554225457&width=600)
18 Best Ecommerce Email Marketing Campaigns for 2022
![marketing automations](https://cdn.shopify.com/s/files/1/0070/7032/files/Blog_Thumb_-_Automations_-_EN_-_1848x970px.png?format=jpg&quality=90&v=1646328659&width=600)
Increase sales and customer lifetime value by automating your emails
![Examples of effective welcome emails](https://cdn.shopify.com/s/files/1/0070/7032/files/welcome-email.jpg?v=1555524109&width=600)
12 Awesome Welcome Email Examples That Work (2022)
![customer lifetime value](https://cdn.shopify.com/s/files/1/0070/7032/files/CLV_resized_GettyImages-1153052212.jpg?v=1636659918&width=600)
How to Calculate and Increase Customer Lifetime Value (LTV)
![Three images of products](https://cdn.shopify.com/s/files/1/0070/7032/files/Hero_8d38570b-67f8-47d6-b99d-f9b4cc6a58b8.png?format=jpg&quality=90&v=1633620063&width=600)
10 Things You Can Do Today To Retain Black Friday Customers
![Chart showing growing customer lifetime value](https://cdn.shopify.com/s/files/1/0070/7032/files/Drive_LTV_Shop.jpg?v=1631908319&width=600)
Turn Each Sale Into A Lifetime Of Revenue
![Illustration of multiple screens containing multiple highly rated conversations, signifying that good customer service is about quality and consistency](https://cdn.shopify.com/s/files/1/0070/7032/files/good-customer-service_468fd148-da20-4d1a-9b51-0b85cdd684b8.jpg?v=1614221829&width=600)
The 8 Time-Tested Principles of Great Customer Service
![Illustration of two people catching customer complaints in a safety net](https://cdn.shopify.com/s/files/1/0070/7032/files/customer-complaints.jpg?v=1609129710&width=600)
Upset Customers? Here's How to Stop Customer Complaints Before They Happen
![A customer riding a skateboard carrying packages](https://cdn.shopify.com/s/files/1/0070/7032/files/Untitled_Artwork_4.gif?v=1606916461&width=600)
Complete Guide to Improving Customer Support
![Average Order Value](https://cdn.shopify.com/s/files/1/0070/7032/files/average-order-value-aov-1.jpg?v=1605656060&width=600)
Five Ways to Grow the Average Order Value of Your Online Store
![](https://cdn.shopify.com/s/files/1/0070/7032/files/customer-delight.jpg?v=1603913803&width=600)
6 Ways to Reinvent Customer Delight: Unexpected Extras that Increase Loyalty
![Preparing your customer support for the holiday rush](https://cdn.shopify.com/s/files/1/0070/7032/files/customer-service-rush.jpg?v=1603300917&width=600)
The Holiday Support Rush Is Already Underway. Here's How to Stay Afloat.
![Introduction to providing good customer service](https://cdn.shopify.com/s/files/1/0070/7032/files/good-customer-service_add97d5c-a091-4793-b0fc-e2d08abcc8ae.jpg?v=1553091887&width=600)
Customer Service 101: A Guide to Providing Stand-Out Support Experiences
![Take a detailed look inside Birchbox's email marketing campaigns](https://cdn.shopify.com/s/files/1/0070/7032/files/email-marketing-case-study.png?format=jpg&quality=90&v=1547058590&width=600)
Lessons from 2 Months of Marketing Emails from a High-Growth Ecommerce Brand
![把季节性购物者变成阿来al customers](https://cdn.shopify.com/s/files/1/0070/7032/files/seasonal-sales-return-shoppers.jpg?v=1555426225&width=600)
How to Turn One-Time Seasonal Shoppers into Lifelong Customers
![shopify masters molekule](https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_masters_blog_molekule_92cd06a0-d04f-4379-afe4-f2c1afcb6d7b.jpg?v=1538665219&width=600)
Why This Startup Spent $50k Building an Email List (Spoiler: They Had a 5x Return)
![](https://cdn.shopify.com/s/files/1/0070/7032/files/email_marketing_teardown_hero_2.png?format=jpg&quality=90&v=1534271618&width=600)
What I Learned Analyzing 60 Days of Emails from a Fast-Growing Ecommerce Brand
![Social support.](https://cdn.shopify.com/s/files/1/0070/7032/files/social-media-customer-service.png?format=jpg&quality=90&v=1531410578&width=600)
Social Support Means Solving Problems in Public. That's What Makes it Challenging.
![Black Friday email campaign examples](https://cdn.shopify.com/s/files/1/0070/7032/files/black-friday-email-campaigns.jpg?v=1555525115&width=600)
8 Excellent Black Friday Cyber Monday Emails to Inspire Your Own Campaigns
![feature](https://cdn.shopify.com/s/files/1/0070/7032/files/email-marketing-ecommerce_045e7f38-0aef-49ea-bdfd-4bda053d3327.jpg?3230&width=600)