370+ Top Instagram Hashtags To Get More Likes in 2022

Usingtop Instagram hashtagscan help you extend your reach, engage your audience, boost your brand, and even please theInstagram algorithm. In order to get each of these distinct benefits, however, you need to have specific strategies in place.

Today, we're sharing how to create an effective hashtag strategy for your Instagram accounts, including hashtag research, how to implement and develop hashtag strategies, and even specific hashtags you should add to your roster based on your business’ goals.

If you want to promote your brand or learnhow to make money on Instagram, these tactics are for you. You can also check our guide onhow to get followers on Instagramif you’re looking to build an audience.

How hashtags work on Instagram

Hashtags are attached tothings you post on Instagramand become clickable phrases and topics. Any word or phrase can be turned into a working hashtag, as long as it has a # placed in front of it.

When users click on a hashtag, they’re taken to its discover feed, which shows all the public content attached to it. People will click on or search for hashtags they’re interested in as a way of finding content on Instagram.

因为标签是用于一个意图去发现content, the right hashtags can put you in front of your target audience, even if they haven’t connected with you before. Recognizing the importance of hashtags on the platform, Instagram has expanded the functionality of hashtags. Brands can now add clickable hashtags to the profile section ofInstagram bios.

Instagram Storieshave a hashtagsticker, which lets you place working hashtags on your Stories. When users click, they’ll be taken to the hashtag’s feed, just like they would if they’d clicked on a hashtag on your post.

Hashtags work on Reels similarly. It helps the Instagram algorithm categorize your content so it shows in a user’s explore feed.

Users can also follow hashtags they’re interested in, ensuring that content from those hashtags appears in their feed regularly.

Top Instagram hashtags

1. #love
2. #fashion
3. #photooftheday
4. #beautiful
5. #photography
6. #picoftheday
7. #happy
8. #follow
9. #nature
10. #tbt
11. #instagram
12. #travel
13. #like4like
14. #style
15. #repost
16. #summer
17. #instadaily
18. #selfie
19. #beauty
20. #girl
21. #friends
22. # instalike
23. #me
24. #smile
25. #family
26. #photo
27. #life
28. #likeforlike
29. #music
30. #ootd
31. #makeup
32. #follow4follow
33. #amazing
34. #igers
35. #nofilter
36. #model
37. #sunset
38. #beach
39. #design
40. #motivation
41. #instamood
42. #foodporn
43. #lifestyle
44. #followforfollow
45. #sky
46. #l4l
47. #f4f
48. #handmade
49. #likeforlikes
50. #cat

Top Instagram hashtags in 2022, by category

There is a lot to consider when working with Instagram hashtags, so let’s regroup around a solid starting point.

Below, you’ll find the best Instagram hashtags, sorted by categories like industry or event, that you can use to start the process of fleshing out your hashtag strategy.

• Best hashtags for likes and follows
• Best fashion hashtags
• Best food and beverage hashtags
• Best travel hashtags
• Best pet hashtags
• Best tech and gadgets hashtags
• Best wedding hashtags
• Best fitness hashtags
• Best holiday hashtags
• Top hashtags for Instagram contests
• Instagram散列tags for photography
• Instagram散列tags for small business
• Instagram散列tags for music
• Instagram art hashtags
• Instagram nature hashtags
• Top Instagram Reels hashtags

Best hashtags for likes and follows

1. #likes
2. #like
3. #follow
4. #likeforlikes
5. #love
6. #instagood
7. #instagram
8. #followforfollowback
9. #followme
10. #photooftheday
11. #bhfyp
12. # instalike
13. #photography
14. #l
15. #instadaily
16. #me
17. #picoftheday
18. #beautiful
19. #myself
20. #likeforfollow
21. #fashion
22. #smile
23. #followers
24. #likeforlike
25. #followback
26. #f
27. #followforfollow
28. #comment
29. #likesforlikes
30. #bhfyp

Note:No promises made on the quality of the followers or likes you’ll receive, as these and other related hashtags are typically based on new Instagram users trading likes and follows.

Best fashion hashtags

1. #fashion
2. #love
3. #style
4. #styleinspo
5. #ootd
6. #outfitoftheday
7. #whatiwore
8. #shoppingaddict
9. #beautydoesnthavetobepain
10. #currentlywearing
11. #instastyle
12. #lookgoodfeelgood
13. #fashionblogger
14. #fashionista
15. #fashionstyle
16. #fashionable
17. #fashiongram
18. #fashionblog
19. #fashionaddict
20. #fashionphotography

Best food and beverage hashtags

1. #food
2. #foodporn
3. #foodie
4. #instafood
5. #foodphotography
6. #foodstagram
7. #yummy
8. #instagood
9. #love
10. #foodblogger
11. #foodlover
12. #delicious
13. #homemade
14. #healthyfood
15. #photooftheday
16. #picoftheday
17. #dinner
18. #foodgasm
19. #foodies
20. #tasty
21. #cooking
22. #instadaily
23. #lunch
24. #bhfyp
25. #restaurant
26. #healthy

Best travel hashtags

1. #travel
2. #nature
3. #photography
4. #travelphotography
5. #photooftheday
6. #instagood
7. #travelgram
8. #picoftheday
9. #photo
10. #beautiful
11. #art
12. #naturephotography
13. #wanderlust
14. #adventure
15. #instatrave
16. #travelblogger
17. #landscape
18. #summer
19. #trip
20. #explore

Best pet hashtags

1. #pet
2. #dog
3. #pets
4. #dogsofinstagram
5. #cute
6. #petsofinstagram
7. #dogs
8. #cat
9. #love
10. #puppy
11. #cats
12. #petstagram
13. #animals
14. #animal
15. #instadog
16. #instagram
17. #dogstagram
18. #doglover
19. #of
20. #catsofinstagram
21. #dogoftheday
22. #doglovers
23. #petlovers
24. #doglife
25. #instapet
26. #catstagram
27. #instagood
28. #cachorro
29. #catlover

Best tech and gadgets hashtags

1. #techie
2. #latesttech
3. #ilovemygadgets
4. #gadgetsgalore
5. #apple
6. #android
7. #applevsandroid
8. #wearabletech
9. #VR
10. #mobile
11. #makinglifeeasier
12. #tech
13. #technology
14. #technews
15. #gadgets
16. #instatech
17. #software
18. #innovation

Best wedding hashtags

1. #wedding
2. #bride
3. #weddingdress
4. #weddingphotography
5. #weddingday
6. #weddinginspiration
7. #makeup
8. #weddingplanner
9. #prewedding
10. #bridal
11. #bridetobe
12. #weddingphotographer
13. #weddings
14. #groom
15. #engagement
16. #party
17. #weddingideas
18. #makeupartist
19. #indianwedding
20. #casamento

Best fitness hashtags

1. #fitness
2. #gym
3. #workout
4. #fitnessmotivation
5. #motivation
6. #fit
7. #bodybuilding
8. #training
9. #health
10. #lifestyle
11. #fitfam
12. #healthylifestyle
13. #sport
14. #healthy
15. #gymlife
16. #life
17. #crossfit
18. #personaltrainer
19. #goals
20. #exercise
21. #muscle

Best holiday hashtags

1. #stockingstuffers
2. #christmasdecor
3. #spookyhalloween
4. #happyhalloween
5. #thanksgivingtable
6. #turkeyorham
7. #valentineformyvalentine
8. #happyfourth
9. #newyearseve
10. #newyearsresolution
11. #holidaycrazy
12. #holidayspirit
13. #kwanza
14. #hanukkahgift
15. #underthetree

Top hashtags for Instagram contests

1. #instacontest
2. #instagiveaway
3. #giveaway
4. #sweepstakes
5. #contestalert
6. #contestentry
7. #winit
8. #freebie
9. #winitwednesday

Instagram散列tags for photography

1. #photography
2. #photooftheday
3. #photo
4. #picoftheday
5. #photographer
6. #model
7. #photoshoot
8. #portrait
9. #beauty
10. #travelphotography
11. #canon
12. #selfie
13. #landscape
14. #sunset
15. #fotografia
16. #portraitphotography
17. #photographylovers
18. #artist
19. #nikon

Instagram散列tags for small business

1. #smallbusiness
2. #supportsmallbusiness
3. #handmade
4. #shoplocal
5. #shopsmall
6. #smallbusinessowner
7. #entrepreneur
8. #supportlocal
9. #business
10. #localbusiness
11. #businessowner
12. #blackownedbusiness
13. #art
14. #explorepage
15. #homedecor
16. #covid
17. #startup
18. #创业
19. #womeninbusiness
20. #motivation
21. #success
22. #girlboss
23. #entrepreneurlife
24. #handcrafted
25. #local
26. #smallbiz
27. #homemade
28. #custom
29. #smallbusinesssupport
30. #shopsmallbusiness
31. #handmadewithlove
32. #supportsmallbusinesses
33. #supportlocalbusiness

Instagram散列tags for music

1. #music
2. #hiphop
3. #rap
4. #musician
5. #singer
6. #musica
7. # dj
8. #rock
9. #dance
10. #song
11. #guitar
12. #viral
13. #producer
14. #newmusic
15. #musicvideo
16. #instamusic
17. #livemusic
18. #pop
19. #concert
20. #trap
21. #beats

Instagram art hashtags

1. #art
2. #artist
3. #drawing
4. #artwork
5. #painting
6. #artistsoninstagram
7. #illustration
8. #digitalart
9. #design
10. #sketch

Instagram nature hashtags

1. #nature
2. #naturephotography
3. #sunset
4. #flowers
5. #wildlife
6. #mountains
7. #hiking
8. #explore
9. #outdoors
10. #naturelover
11. #beach
12. #forest

Top Instagram Reels hashtags

1. #reels
2. #reelsvideo
3. #reelsinstagram
4. #reelsindia
5. #holareels
6. #reelsbrasil
7. #reelsteady
8. #instagramreels
9. #reelsinsta
10. #instareels
11. #reelsofinstagram
12. #k
13. #music
14. #bhfyp
15. #disney
16. #tiktokindia
17. #videoftheday
18. #instareel
19. #foryoupage
20. #fyp

Top Instagram hashtag generators

Whether you’re shooting for six hashtags or 30, it can be time-consuming to enter in that many characters, especially since autocorrect won’t fix hashtag spelling mistakes. Ask any social media manager and they’ll tell you, it’s not our favorite thing in the world.

Fortunately, there are plenty of Instagram hashtag generators and hashtag search engines that can streamline the process. Some we recommend include the following.

Best-Hashtags

Best-Hashtagsis a simple browser-based hashtag research tool. Its algorithm calculates the best hashtags for your social content based on historical data. Simply type in your desired hashtag and Best-Hashtags will generate a list of hashtags across different categories like:

• Best related hashtags
• Top 10 hashtags based on Instagram, Twitter, Facebook, and TikTok popularity
• Low difficulty hashtags
• Exact hashtags

You can also discover new hashtags on its New Hashtags and Best Hashtags category pages.

SISTRIX

TheSISTRIX Instagram Hashtag Generator是另一个伟大的工具来找到成功的标签,fast. This tool keeps it simple. Once you enter a hashtag or topic, it’ll automatically show you the best 30 hashtags to use. Get more recommendations by searching other hashtag variants related to your main search.

The tool is completely free for up to 25 queries each day. If you want more searches, you’ll need to register for a SISTRIX account.

Influencer Marketing Hub

This Instagram hashtag generator is different. Rather than search for hashtags by topic, you upload a photo to the generator and it gives you hashtags to use. Notice in the following example, we placed an image from theSurreals NFT collectionto see what hashtags would generate.

Influencer Marketing Hub’s generator then reveals different keywords to explore. You can select up to five keywords. Once selected, the tool reveals a list of hashtags you can use for your post.

Inflact

Inflactis another useful Instagram hashtag tool for feed posts, Stories, and Reels. The easiest way to use the tool is through keywords. For example, if you type “Paris” into the generator, it will reveal a handful of different hashtags that contain the keyword. Hashtags are broken down by frequent, average, and rare use cases.

It’s AI search tool also reveals organic hashtags or those that are often written together in the same post.

Most Instagram hashtag generators are free. If you aren’t willing to invest in a tool just for this purpose, the more affordable route may be to use a general social media tool. You can keep a document of different hashtags and use social media scheduling software likeAgorapulse,Hootsuite, orSprout Social.

You can create the posts on your desktop, copying and pasting hashtags or groups of hashtags to the caption as needed. Since all of these tools can now post directly to Instagram for you, this can save you a few steps.

Types of Instagram hashtags

Understanding which hashtags you should use is a crucial part of developing a strong hashtag strategy that maximizes your reach and increases engagement.

There are different types of hashtags that each serve a purpose, and any strong strategy incorporates a combination of them. Learnhow to get verified on Instagramand use hashtags from your verified account to maximize your reach.

Branded hashtags

These should be listed in yourInstagram bioand are exclusive to your specific store. They can be used to build brand awareness, and you can encourage users to share user-generated content employing them. Examples include哈珀Wilde’s#LiftUpTheGirls,Shwood Eyewear’s#shwoodshop, andSo Worth Loving’s#swlfamily. Use only one or two branded hashtags per post.

Location-based hashtags

This won’t apply to all ecommerce merchants, but if you have products that would appeal to local audiences, use them to your advantage. Do you sell novelty mugs that feature different states? Use #FloridaLife or #NewYorkDrinks to connect with the right audience. You can also tag posts based on location to reach a specific audience in the area.

Entertainment hashtags

These hashtags aren’t meant to grow your audience, they’re meant to expand on the relationship with the audience you already have. These phrases often have little to do with a brand itself and a lot to do with the situation in the specific post. In the example below, #shopitlikeithot and #getitgirl are both entertainment-focused.

Mass appeal hashtags

Mass appeal hashtags are general hashtags that can apply to almost any post. They’re frequently used, meaning they’re also frequently sought out. They can occasionally give your posts a significant bump in reach, putting them in front of established audiences. Examples of these include #instagood and #lovelife.

Occasion-based标签

也许你想提醒你它的追随者OK to have a #caseofthemondays, or to appreciate that #summerrain. Timely hashtags can be related to a certain holiday, time of year, or even time of day. Users love timely content and are likely to seek out holiday and seasonal posts in particular. The example below uses the timely hashtag #sunsout to put a product—sunglasses—in front of an interested audience.

Trending hashtags

Trending hashtags are hashtags that for any number of reasons explode in popularity due to current events, advertising campaigns, viral nature or pop culture. Hashtags go in and out of favor, just like styles of clothing and slang.

Maybe Apple has announced a new version of the iPhone, or it’s election day somewhere in the country. These trending hashtags won’t give you evergreen results, but they can yield meaningful returns in reach and interest when used correctly.

Niche hashtags

Certain products have audiences with niche interests with corresponding niche hashtags. People who are buying their own virtual reality systems, for example, are likely to be interested in all the latest technology. Customers who are interested in healthy eating may search for phrases like #organic or #eatinggreen. Use niche-specific hashtags to connect with a highly relevant audience.

Bremontdoes this exceptionally well in the example below. It uses hashtags like #luxury and #watchoftheday, knowing that these niche hashtags could connect them with their target audience.

Special event hashtags

Sometimes hashtags can act like beacons that alert users to special events going on with your store. Are you about to host a contest? Hashtags like #contestalert and #instagiveaway can help you find an interested audience. Similarly, hashtags like #flashsale and #BOGO can both help you find bargain hunters and signal to followers you’ve got special deals for them online.

Which types of hashtags should I use?

Not all ecommerce businesses will benefit from every type of hashtag.

A merchant with national or international reach may not have a reason to use location-based hashtags, for example, and B2B merchants with a strictly professional voice may not use a lot of entertainment-focused hashtags. That’s fine. Adopt the ones that will work best for your brand and your audience.

Tips and best practices for using hashtags on Instagram

Be mindful of the number of hashtags you use

You can use up to 30 hashtags on a single Instagram post. That answers how many you can use, but not how many youshoulduse, which can be quite different.

There’s lots of research on this topic and various findings. A fairly consistent takeaway is that you should definitely be using a few hashtags (as in, more than one) on every post. Instagram posts with hashtagsreceive 70% more likes, according to a study by Agorapulse.

As for precisely how many hashtags work best, the data is inconsistent. Some marketers swear by using just two hashtags, while others use all 30. In reality, the sweet spot for a single post may only be something you can uncover through testing.

Should my Instagram hashtags be visible?

Nobody wants to read through 30 different hashtags, or even six for that matter, just to get to the content. Big blocks of difficult-to-read text also look visually unappealing.

Because of this, many brands opt to hide the bulk of their hashtags by strategically placing them below the See More option. Some will even take this a step further, adding significant extra spaces outside of the See More in order to aesthetically remove large chunks of hashtags from the rest of the description. Other brands will add hashtags in a separate comment on the post, but this may cause the hashtags to lose effectiveness.

For most brands, the best option is simply to make sure that your hashtags are separated by at least one line from the caption and are hidden under the See More option. This keeps the focus on your caption, increasing the likelihood that it will be read. It also looks cleaner.

The exception is if you’re using one or two hashtags for branding or entertainment purposes. In this case, leave them above the fold, if necessary, and make sure they’re listed first or written in line in yourInstagram caption. That way, users are more likely to read them.

Although you may see this happening, there’s no reason to use more than one line of separation for hashtags. If users click on See More, you don’t want them to have to scroll forever to get to the comments, because there’s a good chance they won’t continue and leave a comment of their own.

Conduct Instagram hashtag research

Hashtag research is a key part of distribution on Instagram. It can help you identify the most high-performing, popular hashtags, give you new ideas for hashtags you wouldn’t have thought of on your own, and help you to identify trending hashtags.

There are several different strategies you can use to conduct hashtag research, whether you want to grow your list or find new trending topics. Let’s take a look at each.

Scope out Twitter

If you want to look for trending hashtags or trending topics that are relevant right now, Twitter can give you an edge. It has a trending topics section, where you can see what people are sharing.

注意,标签使用Instagram和Twitter上我s different, and trending Twitter hashtags are more heavily focused on news. Keep that in mind and use it for research purposes instead of copying and pasting hashtags blindly to Instagram.

Check out your competition

它永远不会伤害,看看你的竞争对手的马克eting strategy looks like, and that includes their hashtag strategy. Look for trends in which hashtags they’re using and you might get a few ideas for phrases you want to add to your roster, too.

Monitor influencers

Influencers—including micro-influencers—are called influencers for a reason: they already have an audience and people actively look to them for advice, inspiration, or expertise. It’s not surprising that these Instagram profiles may have mastered their hashtag game and found the best performing terms out there. Take a look, and don’t be afraid to snag a few that you like.

Avoid banned hashtags

Did you know that there are such things as banned hashtags on Instagram? They aren’t even necessarily swear words or outright obscenities—though those definitely make the list.

Instagram routinely “bans” hashtags that it detects are used frequently alongside some sort of illicit content. Some of these aren’t surprising, like #nasty, but others like #fitnessgirls and #tgif could be used for perfectly innocent reasons. Instagram won’t post new content to a banned hashtag’s feed, if the feed even stays up at all.

Hashtags can be banned permanently or temporarily, and when you use them, your posts could be shadowbanned. This means that they may not show up in your followers’ feeds, and they may not appear when users search for other hashtags attached to the post. All in all, using a single banned hashtag can unravel all the work you did on a post.

When compiling hashtags that you want to use, check out the full list ofhashtags that have been bannedon Instagram.

Measure your Instagram hashtag strategy

All marketing efforts should be measured whenever possible, and that goes for hashtag strategies, too.

Hashtags can be much more difficult to evaluate on your own, especially if you have groups of them on posts. This can make it difficult to know which are working and which aren’t pulling their weight. Fortunately, there are several ways to measure the impact of your strategy.

First, take a look at the overall growth of your channel. You can do this with Instagram’s analytics, though many third-party social management platforms will offer more detail.

See if impressions, reach, and likes go up for your profile and posts. Significantly, how many accounts have you reached through the Discovery channel? Are there big changes since you’ve adapted the new strategy? You should see month-to-month increases. If not, it’s time to adapt.

You should also be using hashtag research tools to monitor the hashtags you’re using regularly. Make sure their popularity is trending up over time and not decreasing. You can use tools like Keyhole to track your branded hashtag and to see the reach, impressions, and overall use from other profiles. This can help you evaluate how much your branded hashtag is helping you, and if it’s gaining traction organically.

Third-party tools can also provide data about your hashtag usage and their results.Sprout Socialhas excellent hashtag data, showing you the hashtags that yielded the best engagement and which you used most often.

Finding the best Instagram hashtags

Instagram散列tags are an essential part of Instagram marketing. If you combine your hashtag tactics with a strategy that focuses on how to get more Instagram followers, you’ll see an immediate lift in likes, comments, and followers.

If you don’t have a strategy in place, your marketing may not be reaching its full potential on the platform. Use the tools and hashtag suggestions detailed in this post to form your own list of high-performing hashtags that will extend your reach and keep your audience engaged, and remember to switch them up based on your analytics tools for best results.

Illustration by Eugenia Mello

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