When you’ve established trust with your customers, they’ll come to count on you for many products. That’s when you can start to expand your product offering.

Here’s how:

• Be true to your audience.Don’t worry about new audiences. Tap into your current audience by considering items they’re likely to be buying elsewhere.
• Complementary additionsis an easy way to expand your product offering. Add items that compliment your existing product catalog. Like socks, if you sell shoes. Or think about variations of your current products.
• What does your data say?Your data is a wealth of knowledge and can show you important insights, like products that were added to the cart together over the past 30 days. This will help you identify what products your customers are already buying together.