Founder Stories
These are the stories of the brave and the bold, the planners and the risk-takers, the dreamers and the doers. In conversations with the diverse Shopify founder community, we uncover the secret ingredients of success. Be inspired to take action by those who have paved the way before you.
Better Booch Brings in Recurring Revenue With Organic Kombucha Subscriptions
Is Selling on Etsy Worth It? When You Outgrow Etsy
Profit With a Purpose: Discover 13 Socially Responsible Companies To Admire
How This LGBTQ Book Store Moved From Online to IRL
This Brand Knows Why Not Every LGBTQ Customer Wants a Rainbow
How These LGBTQ-Owned Businesses Connect With Their Community
The Future of Black Wall Street Is Digital
This TikTok-Famous Herbalist Found Her Roots and Is Helping Others Do the Same
How the Founder of byREDD Beauty Left a Six-Figure Job to Launch a Skin Care Empire
How a Military Vet and Mom of Five Is Unbottling Success in the Wine Industry
A Tulsa Entrepreneur Uses Style to Tell the Story of Black Wall Street
This Subscription Box Is Uplifting Indigenous Entrepreneurs
My Starting Over Story: I Cashed Out My 401(k) to Start a Business—And Save My Family
My Starting Over Story: How I Beat Cancer and Found Entrepreneurship
My Starting Over Story: A Soap Making Hobby Became My Lifeline After Loss
My Starting Over Story: How I Revisited a Passion Project During My Lowest Point
My Starting Over Story: I Rebuilt My Wellness Business After it Burned in a Fire
My Starting-Over Story: How I Rediscovered Creativity After Trauma
How a Former Mortgage Professional Became TikTok’s Plant Mom
Ryan Trahan’s Journey From College Dropout to 6.8 Million YouTube Subscribers
Women Entrepreneurs We Love — Founder Stories (2022)
How These Black and Indigenous Merchants Are Empowering Their Communities
Suds to Stardom: How the Founder of Royalty Soaps Went Viral on YouTube
She Built a Toy Brand to Fill a Market Gap—and Teach a Generation to Love Their Hair
The Founder’s Zodiac: How to Spark Great Ideas, Based on Your Personality Type
Flipping Violins and Slurping Noodles: The Life of a Serial Entrepreneur
Empowering Phenomenal Women Everywhere, One Shirt at a Time
Pajamas With Purpose: This Fashion Brand Creates Opportunities for Those With Disabilities
This Founder is Selling Spirituality and Everyone’s Buying
Outraged: T-Shirts and the 100-Year Fight for Women’s Equality
Drinking in the Haus: How Funding Helped This Booze Brand Grow 500% During the Pandemic
Overdraft: How One Founder Built a Braiding Business—From Her Living Room
How RUBIES Form-Fitting Wear is Supporting Transgender Youths
The Big Plans of One Small Business Owner—and the Diagnosis that Won’t Stop Her
Building a Multi-Million Dollar Fitness Brand Without Paid Marketing
Partners: From Van Life to Cacao and Coffee Roasters
Meet the Three-Person Team Behind a Global Giftware Company
How to Start a Retirement Business
Closing the Social Distance: How These Businesses Are Creating a Sense of Community
This 84-Year-Old Grandmother Serves Comfort and Community Through Livestreamed Cooking Classes
The Art of Reinvention: How One Founder Found Her Purpose in the Middle of a Pandemic
How This Direct to Consumer Brand Disrupted the Handcrafted Footwear Industry
Meet 6 Independent Businesses Responding to Crisis with Compassion
Partners: From High School Sweethearts to Serial Entrepreneurs
Partners: Their Love Migrated from the Dance Floor to a Fair-Trade Foods Business
How Heatonist Became the World’s Top Hot Sauce Website
Partners: They’re Running the Modern Day Mom and Pop Shop
Partners: Inuit Life Inspired Their Cross-Cultural Love—and Whale Soap
