零售销售报告

This page was printed on Nov 07, 2022. For the current version, visit https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/retail-sales-reports.

You can use the retail sales reports to see information about your customers' point of sale orders based on criteria such as product, SKU, or staff.

The reports show only sales that were made at a POS location. Other sales are excluded from the reports.

When you open a retail sales report, the data is up to date, give or take about 1 minute. You can reopen or refresh the report to show newer data.

View your retail sales reports

For information about the terms that are used in the retail sales reports, seeSales reports.

Steps:

  1. From your Shopify admin, go toAnalytics>Reports.
  1. From theShopify app,挖掘Store, and then tapAnalytics.
  2. TapReports.
  1. From theShopify app,挖掘Store, and then tapAnalytics.
  2. TapReports.
  1. ClickCategories.
  2. ClickRetail salesto filter the reports to show only retail sales reports.

Detailed retail sales reports

If your store is on theShopify planor higher, then you have access to the following retail sales reports:

Retail sales by product

TheRetail sales by productreport shows the breakdown of total sales of your products, but does not include shipping.

Shipping isn't included because an order can consist of several products, but has a single shipping charge. For reporting purposes, the shipping charge can't be apportioned between the products in the order.

Because shipping amounts are filtered out, the tax that is shown in this report does not include taxes on shipping.

The sales reports use severalcommon terms. This report uses the following additional terms:

附加的条款对于the retail sales by product report
Product type The type of product you are selling. For example, hats, shirts, or shoes.
Product title The name for your product.
Net quantity Equates tonumber of sold items - number of returned items.

Sometimes the data in the product fields, such asProduct typeorProduct title, is shown as a dash (—). This occurs if the data didn't exist at the time of the order.

Similarly, if any of this data is changed between orders, then the report might show multiple rows for the same product because the identifying information is not exactly the same. The reports always show the original values from the time of the order.

Retail sales by product variant SKU

TheRetail sales by product variant SKUreport shows the breakdown of gross sales, but not the shipping cost, of your top-selling products on a more granular level than theRetail sales by productreport.

Shipping isn't included because an order can consist of several products, but has a single shipping charge. For reporting purposes, the shipping charge can't be apportioned between the products in the order.

The sales reports use severalcommon terms. This report uses the following additional terms:

Additional terms for retail sales by product variant SKU report
Product title The name for your product.
Variant title The name of the product variant.
Variant SKU The identification code of the product variant.
Net quantity Equates tonumber of sold items - number of returned items.

Retail sales by product vendor

TheRetail sales by product vendorreport shows your vendors, and the products provided by each vendor, grouped by point of sale location.

The sales reports use severalcommon terms. This report uses the following additional terms:

附加的条款对于the retail sales by product vendor report
Product vendor The name of the vendor providing a product. Click the name of a vendor to see the list of products that the vendor supplies.
Net quantity Equates tonumber of sold items - number of returned items.

Retail sales by product type

TheRetail sales by product typereport shows your retail sales by product type, grouped by point of sale location.

Retail sales by Point of Sale location

TheRetail sales by Point of Sale locationreport shows the total sales for each point of sale location.

The sales reports use severalcommon terms. This report uses the following additional terms:

附加的条款对于the retail sales by product type report
Product type The type of product you are selling. For example, hats, shirts, or shoes.
Net quantity Equates tonumber of sold items - number of returned items.
POS location name The name of the point of sale location where the sale was made.

Retail sales by staff at register

TheRetail sales by staffreport shows you the sales made by each staff.

The sales reports use severalcommon terms. This report uses the following additional terms:

附加的条款对于the retail sales by staff at register report
Staff name The name of the staff who processed the sale.
POS location name The name of the point of sale location where the sale was made.
Percent of sales with staff help The percentage of sales that had at least one staff assigned to line items.

Retail sales by staff at register (daily)

TheRetail sales by staff (daily)report shows you the daily sales made by each staff.

The sales reports use severalcommon terms. This report uses the following additional terms:

附加的条款对于the retail sales by staff at register daily report
Day The day that the orders were placed.
Staff name The name of the staff who processed the sale.
POS location name The name of the point of sale location where the sale was made.
Percent of sales with staff help The percentage of sales that had at least one staff assigned to line items.

Retail sales by staff who helped with sale

TheRetail sales by staff who helped with salereport shows your sales by staff who wereattributed to line items at checkout.

The sales reports use severalcommon terms. This report uses the following additional terms:

Definition of retail sales by staff who helped with sale terms
Staff who helped with sale The name of the staff who had a line item assigned to them.
POS location name The name of the point of sale location where the sale was made.

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